Among the best social media marketing opportunities, the impressive growth of Instagram is turning heads. Many brands, as well as large businesses heavily, use the mobile app for the purpose of boasting their visual marketing strategy. If you are a brand or business owner then by using Instagram you are able to get enough interaction with your brand or business. Instagram is one of the best ways to connect with your socially engaged consumers. Every month there are about 90 million active users on Instagram and every day about 3 Billion photos are liked. You could have an instant viral marketing success by using Instagram for business marketing purposes in the right way. Whenever you try to use Instagram wrong then your efforts on the site could be a big empty fail. You can use Instagram marketing to tell a visual story about your brand or business. So in this way you are able to instantly engaged with new customers and even you are able to get real user generated content through photo contests on the app
Want to improve your website reputation; marketing with instagram is an ideal choice for you. Marketing with Instagrm will help you a lot in generating leads.
Why Should Businesses Use Instagram Marketing?
As you know that visual marketing is nowadays cited as the main trend. Visual marketing is best because images appeal to emotions, they strike a chord with new customers as well as images resonate across cultures. On social networks images drive more engagements as compared to any other kind of post. The popularity of Instagram is increasing so quickly. There are about 90 Million monthly users on Instagram. The community of Instagram is eager to share wonderful photos and thriving. Large companies and brands are aware of this new opportunity and also there are some big names have already jumped on board such as MTV, Starbucks, Red Bull are few of the best examples of multinationals companies that adopted the Instagram marketing very early.
Interesting Benefits of Marketing with Instagram
As marketing with Instagram becomes more popular nowadays. This marketing also becomes increasingly important for business or brands to create and leverage. Instagram is a visual studio media which means that more and more businesses, small and big are starting to communicate visually with their followers, fans and customers. So here are the key benefits that Instagram is able to generate from your business or brand. So let’s have a look at these key benefits.
1. Increase Business Engagement
Sometimes branded updates on Twitter and Facebook are overlooked by the users, depending on the quality of the post. However for Instagram users, this is not true. Having an active account with interesting and useful content you are able to earn the crazy level of engagement with your audience through Instagram.
2. Building Trust and Personality
Branded and interesting content on Instagram being more popular for generating engagement, one of the best benefits of this-this social media app is that it helps you to build trust. People buy products from companies on Instagram and it helps the both to create that emotional connection. The one of the best benefits of Instagram is that it allows the business or brand owners to share day to day experiences of the business in a casual and informal way. This marketing feature giving the customer personal feels to your business.
3. Increase in Traffic
Although you are not able to add links to every update you publish, this photo sharing app can be a powerful source of traffic. Plus with the higher engagement as compared to Twitter and Facebook, creating and maintaining strong Instagram profile could be highly beneficial for your official business site visibility. So in this way greater the number of visitors you will gain on you official business website the greater chances for more sales as well as great reputation.